Estorian, Inc. (formerly TeraCloud Corp.)
Bellevue, Washington
2002 – 2008
CIO/CTO, Senior VP Product Management & Marketing, Officer of the Company
Privately-held software company focused on comprehensive corporate storage, E-Discovery, data search, retrieval and loss prevention products. Responsible
for creating and implementing the marketing plans including turn key products that engaged channel sales partners. Ownership of entire Storage product line from sales generation to customer support. Moved company into new vertical market (E-Discovery) after analyzing emerging trends to focus on growth markets. Instrumental in turning around the organization, stabilizing the balance sheet and subsequently acquiring another strategic company. Led the development team, marketing and product management groups and regularly reported to the board room with progress on these groups and my involvement in the sales process. A key executive contributor and Officer of the company. Responsible for directing, restructuring and refocusing the company objectives to core competencies.
- Eliminated $4 Million of losses and returned company to profitability in 5quarters by restructuring organization and refocusing company objectives on core competencies.
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Achieved 1300% improvement in page views by enhancing corporate web content.
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Reduced time to market from 8 months to 1 month by creating turn-key partner portal for channels.
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Reduced budget by 77% ($1.3M) through an 86% staff reduction while maintaining a 95%+ customer satisfaction rating.
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Initiated and maintained strong executive network in business development role as OEM channels were put in place. Executive contacts were key to moving the company away from direct sales and into a channel/partner sales strategy.
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Established plan for 2 product lines, delivering 5 major releases over 3 years resulting in pipeline growth from $0 to $24 Million during that time.
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Instituted a company first roadmap based on planned business objectives. New structure enabled the effective execution of a 3 year business plan put forth by the management team.
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Architected unique intellectual property concept establishing framework infrastructure. Concept allowed all new features to take advantage of common facilities now architected into the product framework eliminating redundant work and raising quality.
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Developed strong business partner base through education, sales strategy, technical team training, working with their customers and development of marketing materials. Reduced partner market ramp up time from 8 months to 1 month thus enabling revenue generation opportunities to be realized much faster for partners and channels.
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Drove $48 Million into pipeline for new business by analyzing markets and shifting focus from dormant market to vibrant and growing vertical.
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Transformed business model to channel sales, developing partnerships with Owners, CEOs and Sr. Executives resulting in 7 Channels/Partners signing within a 6 month timeframe.
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Increased sales pipeline over 1500% (80K to 1.2M) within 6 months of gaining responsibility for a dormant product line. Managed diverse engineering teams through 5 development cycles with each delivery hitting its projection date.
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Developed business plans for privately held firm which included the establishment of roadmaps for multiple product lines.
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Set forth 3 year business plan that included identification and acquisition of innovative technology moving the company into new markets and verticals. Result was stabilization of the company and infusion of new VC monies. Company went from planning to close the doors to making an acquisition of another company.
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Saved 50% (650K) office overhead by removing technologies not in use and revamping existing processes.
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